Poppy Austin Mascara, 9g — Vegan Mascara Black — Gentle, Hypoallergenic Volumising Mascara, Organic & Cruelty Free — All Natural

£ 12.99

  • Nourishing Vegan Mascara- Poppy Austin mascara is vegan, smudge-proof, and flake-resistant giving your lashes the ultimate lift for 24-hours. Formulated with cruelty-free, gentle, and kind ingredients this mascara is an absolute must-have. Let your eyelashes steal the show with this ultra volumizing and lengthening vegan mascara.
  • All Natural Ingredients- Achieve beautifully long lashes with the vegan volumizing mascara by Poppy Austin. Take the day with this smudge, smear, and flake-resistant mascara! This all-natural vegan mascara provides a 24-hour lift and curl in just two minutes. Revitalise and nourish every eyelash, from root to tip with an all-organic formula made with love.
  • For Thicker and Fuller Looking Lashes- Indulge your lashes in ultra-lavish and sustainably harvested vegan mascara, enriched with the finest organic argan oil. Give your eyelashes the ultimate nourishing treat. Lock in essential nutrients for fuller-looking lashes. Say goodbye to clumpy lashes and hello to well-defined fluttery lashes with Poppy Austin mascara.
  • 24-hour Long-Wear- Poppy Austin's vegan mascara black is the perfect mascara to wear all day long. This organic mascara comes with a full-bristle applicator that will give your lashes the perfect curl and lift it needs. Forget about messy smudges or flakes with this deeply moisturizing and long-lasting vegan black mascara.
  • Simple Solutions, Real Results - At Poppy Austin, we like to keep things simple yet effective, like our skincare products made with ethically-sourced ingredients. We are proudly vegan society registered and our skincare essentials are cruelty-free. We believe in the power of natural, plant-based elements that deliver real results. If you're not satisfied with your purchase, simply let us know, and our friendly customer service team will assist you with a full refund.


  1. Ama­zon and the Ama­zon logo are trade­marks of Amazon.com, Inc, or its affiliates.
  2. Click­Bank and the Click­Bank logo are trade­marks of ClickBank.com, Inc, its affil­i­ates, and sellers.
  3. Regal assets in a part­ner­ship also.
  4. Reg­is­tered under No. UK00003805246
  5. Rep­re­sen­ta­tion of Mark part­ner online store
  6. The mark has been reg­is­tered in respect of: Class 35:Refer­ral mar­ket­ing; pro­mot­ing the goods and ser­vices of oth­ers over the internet.
  7. All refer­rals go to our part­ners on this website.
  8. Trust­pi­lot reviews & make a review on your purchase
  9. Trade Marks Reg­istry Cer­tifi­cate- 2022
  10. Make A Review after ordering
  11. Prod­ucts Rec­om­mend to you

Product Description

We are a small, fam­i­ly-run busi­ness based in Som­er­set, Eng­land. Our offices are locat­ed in The Organ­ic Gar­den, a mod­est yet idyl­lic area of out­stand­ing nat­ur­al beau­ty that we are lucky enough to call home.

The Pop­py Austin phi­los­o­phy is sim­ple. To revi­talise your appear­ance (and your self-esteem) by using only the finest, most eth­i­cal­ly sourced skin­care prod­ucts. At the core of this approach is our trust in the incred­i­ble heal­ing pow­ers of spe­cif­ic hand-picked nat­ur­al ingredients.

When we first launched our argan oil mas­cara in ear­ly 2016, we were com­plete­ly unpre­pared (and a lit­tle inti­mat­ed) by the over­whelm­ing­ly pos­i­tive atten­tion it cre­at­ed. Roll for­ward five years, this now cult-favorite mas­cara has been rec­om­mend­ed in over 500 beau­ty best buy tables. It has also fea­tured in Marie Claire, Cos­mopoli­tan, Clos­er, Wom­en’s Health, OK Mag­a­zine, and count­less more nation­al media.

Notes: *Com­par­a­tive Prod­uct Test­ing, 2021 / **Con­sumer Prod­uct Sur­vey, 2020

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

Inse­cu­ri­ties about your skin can hold you back from the things you want in life, and that’s no fun at all. So instead of feel­ing self-con­scious, let us revi­talise your appear­ance and your confidence.

Burst­ing with eye­lash-lov­ing nutri­ents and 8x MORE GENTLE than chem­i­cal based mas­caras*, this veg­an, hypoal­ler­genic, all-nat­ur­al for­mu­la can­not be found in any oth­er mas­cara on the market.

For an effort­less­ly high-impact fin­ish in a few quick swipes, this mas­cara is the stuff of make­up dreams. For healthy, full, fluffed-up, and nat­ur­al-look­ing eye­lash­es in less than 2 minutes.

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

Transform your lashes from stressed to soothed with our plant-powered mascara. Bursting with 10 hydrating ingredients from field and flower, it is made with only the good stuff, just for you.

Stud­ies for our mas­cara show a 189% increase in eye­lash den­si­ty after one application.

In blind tests, user sat­is­fac­tion was high­est for the fol­low­ing fea­tures: 98% Non-irri­tat­ing, 96% Easy to apply, 95% No clumps, 94% Hydrates, 93% Lasts 24 hours, 93% Comes off easily**

This prod­uct is proud­ly reg­is­tered with The Veg­an Soci­ety, cer­ti­fied cru­el­ty free, and nev­er test­ed on ani­mals. We also embrace plas­tic reduc­tion, recy­cling, and biodegradables.

**Con­sumer Prod­uct Sur­vey, 2020

Poppy Austin Argan Oil Mascara

For healthy, longer and fuller eyelashes

We have whipped up our sig­na­ture blend of the finest fresh­ly picked organ­ic ingre­di­ents into this feath­ery-soft mascara.

With the com­fort­ing creami­ness of plant-based extracts and 100% pure cold-pressed argan oil, it con­tains the high­est con­cen­tra­tion of all-nat­ur­al vit­a­mins and fat­ty acids.

For all-day wear and beyond, this unique hypoal­ler­genic for­mu­la is per­fect for sen­si­tive eyes and short lash­es. To gen­tly nour­ish each eye­lash from root to tip, deliv­er­ing the essen­tial nutri­ents they crave.

  • To length­en, hydrate & volu­mise eye­lash­es
  • Nat­ur­al, organ­ic, cru­el­ty free, cli­mate friend­ly
  • 8x more gen­tle than chem­i­cal based mas­caras*
  • Smudge free, flake free, clump free for­mu­la
  • Pro­vides 24 hours of mois­ture-rich cov­er­age
  • PH bal­anced, does not sting or irri­tate eyes
  • Water resis­tant, repels water, sweat & tears
  • Soft, gen­tle, fra­grance-free & hypoal­ler­genic

10 reasons to choose Poppy Austin Argan Oil Mascara:

One The UK’s best rat­ed veg­an mas­cara since 2016
Two Over 7,500 glob­al five star cus­tomer reviews
Three Fea­tured in 500+ beau­ty best buy editorials
Four Inc. Cos­mopoli­tan, OK Mag­a­zine, Wom­en’s Health
Five 8x MORE GENTLE than chem­i­cal based mascaras*
Six High­est % of all-nat­ur­al vit­a­mins and fat­ty acids
Sev­en To give your eyes an out-of-this-world sparkle
Eight Hand made, car­bon friend­ly, eth­i­cal­ly harvested
Nine Lux­u­ry crisp white gift box with authen­tic branding
Ten Sent by Ama­zon from a local Ama­zon warehouse

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

Vegan Society Registered

This mas­cara is free from ani­mal-derived ingre­di­ents. It has a seal of approval through our Veg­an Soci­ety reg­is­tra­tion and proud­ly dis­plays the trust­ed sun­flower logo on its packaging.

Gentle, Natural Ingredients

We use only the finest, sus­tain­ably-sourced ingre­di­ents that are as close to their nat­ur­al state as pos­si­ble. Strict­ly free from GMOs, parabens, chem­i­cals, syn­thet­ics and arti­fi­cial fragrances.

Not Tested On Animals

No skin care prod­uct should exist at the cost of anoth­er liv­ing being. At Pop­py Austin, we pas­sion­ate­ly oppose ALL forms of ani­mal test­ing and sup­port a num­ber of incred­i­ble ani­mal charities.

Individually Made By Hand

Each bot­tle of Pop­py Austin is made by hand in small batch­es by our tal­ent­ed fam­i­ly team. We then ‘slow pour’ the fresh­ly-made ingre­di­ents to pre­serve the qual­i­ty of every sin­gle drop.

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

vegan mascara for sensitive eyes best hypoallergenic black waterproof organic natural cruelty free

This prod­uct was craft­ed with obses­sive atten­tion to every last detail. We think it’s the world’s best mas­cara. But if you’re not 100% hap­py, send us a mes­sage and we’ll make it right.

Every day, peo­ple from all walks of life share their love for what we do. We are proud to have served over 1 mil­lion cus­tomers. Because your hap­pi­ness and self-esteem are what real­ly mat­ter to us.

We abhor com­pa­nies that test on defence­less ani­mals. So for every mas­cara sold, we donate a per­cent­age to bea­gle wel­fare char­i­ties, ani­mal pro­tec­tion, and cru­el­ty free campaigns.

Important information

Safety Information:

For exter­nal use only. Keep out of the reach of chil­dren. Dis­con­tin­ue use if per­sis­tent irri­ta­tion occurs.


1. Length­ens, 2. Thick­ens, 3. Volu­mis­es, 4. Con­di­tions, 5. Hydrates, 6. Long last­ing, 7. Organ­ic, 8. Nat­ur­al, 9. Flake Free, 10. Clump Free, 11. Smudge Free, 12. Water Resis­tant, 13. For Sen­stive Eyes, 14. For Short Lash­es, 15. Gen­tle For­mu­la, 16, Eco-Friend­ly, 17. Hand Made, 18. Veg­an Cer­ti­fied, 19. Not Test­ed on Ani­mals, 20. Award Winning.


Our Argan Oil Mas­cara is hand­made with 100% all nat­ur­al ingre­di­ents. These include Organ­ic Argan Oil, Organ­ic Olive Oil, Organ­ic Plant Wax­es, Organ­ic Aca­cia Gum. Full list as fol­lows: Aqua, Rice Bran Wax, Organ­ic Olive Oil, Organ­ic Argan Oil, Cetyl Alco­hol (Coconut), Car­nau­ba Wax, Can­delil­la Wax, Veg­etable Glyc­erin, Stearic Acid, Aca­cia Gum, Black Iron Oxide (CI 77499), Aminomethyl Popan­di­ol, Phenoxyethanol.


Cleanse, tone, exfo­li­ate, mois­turise and apply your base make­up as required. Now start­ing at the roots, gen­tly coat your eye lash­es with Pop­py Austin® Argan Oil Mas­cara, using a wrig­gling motion. This ensures that there is more vol­ume at the roots, and your lash­es don’t feel weighed down. Apply addi­tion­al coats until you achieve the desired thick­ness, mak­ing sure not to pump your appli­ca­tor brush into the tube repeat­ed­ly, as this can cause the mas­cara to dry out.

Legal Disclaimer

For exter­nal use only. Keep out of the reach of chil­dren. Dis­con­tin­ue use if per­sis­tent irri­ta­tion occurs.

  1. As an Ama­zon Asso­ciate, I earn from qual­i­fy­ing purchases.
  2. As an affil­i­ate for Click­Bank, I earn from qual­i­fy­ing purchases.
  3. We pro­mote our sell­er’s prod­ucts to you all secure­ly on each part­ner’s website.
  4. So all the prod­ucts on our web­site are not owned by (PARTNER ONLINE STORE) all prod­ucts come direct­ly from (AMAZON) & (CLICKBANK). We don’t have phys­i­cal prod­ucts, all phys­i­cal prod­ucts come from our part­ners. so you get sent direct­ly from (AMAZON) & (CLICKBANK) (GUARANTEED!).Part­ner with (REGAL ASSETS).
  5. If you have an Ama­zon account you can go through us to your account if you have an account you can log in to pur­chase your order but if you don’t have one you can cre­ate one through us on the Ama­zons web­site and all data are with Ama­zon, not our part­ner online store.
  6. If you want to add more prod­ucts at once then you add prod­ucts to your Ama­zon bas­ket and then head back to Part­ner online store to keep adding more so you can pay for your items all in one pur­chase, our web­site is a lit­tle dif­fer­ent as we are a refer­ral business.
  7. Refer­ring you to our part­ners & sell­ers “Guar­an­teed” New busi­ness and trust­ed well-known online retail­ers Read all our Affil­i­ate Dis­clo­sure Your wel­come to email us We don’t have an Add to Cart area as we refer you to our part­ners direct­ly when you go to buy any item on our online store you will then go to Ama­zon or CLICKBANK or Regal assets plus any­more we go into part­ner­ship with as an affil­i­ate for them. If you want to be an affil­i­ate you are wel­come to email us.

Additional information

Weight 0.02 kg
Dimensions 12.6 × 1.9 × 1.8 cm
Package Weight

0.02 Kilograms


Poppy Austin


Best Mascara




Vegan Mascara

Skin type

Combination Sensitive Dry Mature Normal

Special Features



Not-tested-on-animals Organic Cruelty-Free Natural Vegan

Specification met

Fairtrade Foundation Leaping Bunny Vergan Society

Target audience

Women Professionals Teens Parents

Manufacturer reference

Mascara Black

Package Dimensions

12.6 x 1.9 x 1.8 centimetres, 12.6 x 1.9 x 1.8 cm; 20 Grams



Date First Available

28 Aug. 2017


Poppy Austin


  1. Ophel­lia

    The Only Mas­cara For Me Now.I was dubi­ous on spend­ing over £12 on a less­er known brand mas­cara, but it being cru­el­ty free, I fig­ured I prob­a­bly should. Lis­ten- It. Is. The. Best. Mas­cara. It makes them thick­er, longer, still flex­i­ble, with no clumps, no flak­ing and it the only mas­cara I have found that does not leave me with pan­da eyes in the morning!!! 🙌🏻

  2. Ali­son Pham

    I rec­om­mend this prod­uctI got this as my eyes itch hor­ri­bly with usu­al mas­cara. I have medi­um length lash­es and this has good reviews. Not worn mas­cara for a very long time. I have used the brush and gone over my lash­es alot in the pho­to. So you can have it look alot more nat­ur­al if you want with alot less strokes. I did wig­gle the brush as well.My eyes haven’t itched yet and I’ve not removed any mas­cara from my upper lids to see if it’s what it says it is. Ok so far. My lash­es usu­al­ly sit straight n out but this has lift­ed them up.

  3. T. Drews

    The holy grail?I have very sen­si­tive, dry eyes and mas­caras often cause irri­ta­tion and wear off through­out the day, mak­ing me look like some sort of pan­da-rab­bit. Not with this! You get rich, glossy lash­es that last all day and don’t irri­tate your peep­ers. It lay­ers real­ly well too, I can’t praise it enough

  4. Deb­bie T

    The best thing for me though is it stays onAgain anoth­er very spe­cial prod­uct from Pop­py Austin.It glides on my lash­es, no clump­ing, sep­a­rates them well. The best thing for me though is it stays on! This is the only mas­cara that has ever stayed on my lash­es and not decid­ed to slide off onto my eye­lids or under my eyes (and I’ve tried them all!) high­ly recommend.

  5. Emma

    Faaaaabb­bu­lou­u­u­u­us cru­el­ty free mas­caraHon­est­ly the best mas­cara I’ve ever had. Bought it because it’s cru­el­ty free and good for your lash­es. I’ve just start­ed using cold pressed cas­tor oil and these two com­bined are def­i­nite­ly doing won­ders. Pic is just two coats!

  6. Ama­zon Customer

    The best mas­cara I have ever used!This is my sec­ond pur­chase of this mas­cara. I absolute­ly love it and my lash­es feel much bet­ter! For me to say that, that is say­ing some­thing. I have hor­ri­ble brit­tle, dry, short lash­es that have been curled and abused for years by cheap drug store mas­caras. Nev­er again will I buy cheap dam­ag­ing chem­i­cal laden mas­caras. Pop­py Austin Veg­an and Organ­ic Length­en­ing Mas­cara is the best ever! My lash­es feel more sup­ple and length­ened and with added vol­ume. I feel good know­ing I am using a pure and sus­tain­able prod­uct. Also, this mas­cara does not flake off or leave rac­coon eyes. And an added bonus, it is a rea­son­able price for a qual­i­ty mas­cara. I high­ly rec­om­mend this mascara!

  7. Jax

    In my opin­ion this is the best veg­an and cru­el­ty-free mas­cara on the mar­ketIn my opin­ion this is the best veg­an and cru­el­ty-free mas­cara on the mar­ket, and I have tried many. It does­n’t flake, clog up, run or ruin your eye­lash­es. My eye­lash­es haven’t looked so good for years.

  8. Anon

    Awful brush and for­mu­la too wetI usu­al­ly love Pop­py Austin prod­ucts but this is not for me at all! The brush is ter­ri­ble — it holds too much mas­cara, and because it’s such a wet for­mu­la, try­ing to wipe any of it across the top of the tube to take some off makes a hor­ri­ble mess. The spaces in between the spi­rals of the brush are too big, so loads of mas­cara clogs in them and makes clogs on eye­lash­es. The brush doesn’t sep­a­rate eye­lash­es at all — in fact it does the oppo­site so eye­lash­es aren’t left in a clumped togeth­er mess. The actu­al mas­cara is so thick and wet than curl­ing your eye­lash­es is point­less — the weight of it just drags them down. Maybe my eye­lash­es are too long for this type of mas­cara. Might be bet­ter for short eye­lash­es. I can’t use it though. Will be thrown away unfortunately.

  9. nat­byte

    This is the best ani­mal friend­ly mas­cara I have triedThis is the best ani­mal friend­ly mas­cara I have tried. I have found that oth­ers can smudge eas­i­ly and wear off through­out the day, or oth­er prod­ucts have been very pricey. This is a good price for an excel­lent prod­uct, I will def­i­nite­ly buy it again.

  10. Miss Don­na C. Fleming

    Buy this mas­cara! 100% rec­om­men­da­tion!I am so impressed with this prod­uct. Not only does it tick all the eco box­es but it feels real­ly love­ly on. It does­n’t sweat, (amaz­ing), it elon­gates my lash­es & does­n’t clump. 100% rec­om­men­da­tion; and I’ve tried a fair few to compare!

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